Is Your Content Ready to Drive Buyer Action?
Most B2B content goes live without ever being tested. That means unclear messaging, missing details, or buyer misalignment can slip through – leading to lost engagement, longer sales cycles, or even stalled deals.
But what if you could catch and fix content issues before they hurt your marketing performance?
That’s exactly what Liaison’s Content Impact Testing service does. Using a customized subset of our Buyer Impact Model, we evaluate your content before it launches – so you can make critical adjustments early, maximize impact, and ensure your content works from day one.
70%
of B2B buyers are dissatisfied with vendor content, due to a lack of relevance and personalization.
Source: Forrester
Why Test Your Content Before It Goes Live?
Why Liaison’s Content Impact Testing?
Do you know how well your content performs against buyer needs? Wouldn’t it be great to know before your content goes live?
- Ensure content speaks to buyers, differentiates your brand, and drives action.
- Validate that key details are clear, compelling, and aligned with buyer needs.
- Test for originality, credibility, and engagement before publishing.
- Confirm relevance for targeted buyers and industries.
- Make sure messaging is aligned, impactful, and ready to support your goals.
The Risks of Skipping Content Testing
If your content isn’t crystal-clear, buyer-focused, and confidence-building, you risk losing opportunities you may never know about.
- Unvetted content can weaken buyer confidence – leading to delayed or lost deals.
- Fixing content post-launch is costly and time-consuming – catching issues early saves time and budget.
- Competitors who optimize their content before launch gain an immediate advantage.
How Content Impact Testing Works
Our Content Impact Testing service is fast, focused, and actionable. We select and apply a targeted subset of the Buyer Impact Model to evaluate content before it goes live. We can test a variety of content such as website content, sales and product collateral, thought leadership content, ABM and vertical content, and partner marketing content.
Rapid Content Evaluation
Analyze your content against a customized subset of our Buyer Impact Model, focusing on key areas that matter most for the content’s purpose and audience.
Buyer-Centric Review
Assess whether the content answers real buyer questions, builds credibility, and drives engagement, flagging gaps, inconsistencies, and missed opportunities before launch.
Actionable Feedback
Make your content stronger immediately based on your clear, prioritized report with specific recommendations to optimize clarity, relevance, and effectiveness.