Is Your Content Strategy Helping Buyers – or Holding Them Back?
In today’s B2B landscape, content isn’t just marketing – it’s how buyers make decisions. Most members of B2B buying committees consume 3 to 8 pieces of vendor-created content before making a purchase and 92% of B2B buyers say content is a critical factor in differentiating between competing solutions. However, most companies take a reactive approach to content, creating assets in isolation without a clear strategy. In fact, 71% of B2B marketers rate their content strategy as moderately or not effective, primarily due to a lack of clear goals and secondarily to a lack of alignment with the buyers’ journey. This results in gaps, inconsistencies, and missed opportunities that slow down sales and weaken marketing impact.
Liaison’s Content Blueprint service changes that.
At Liaison, we take a buyer-first, strategy-driven approach to content planning, ensuring you have the right content, in the right format, at the right time to guide buyers through their journey and move them toward purchase.
71%
of B2B marketers rate their content strategy as moderately or not at all effective.
Source: Content Marketing Institute
Instead of guessing what content you need, our structured Content Blueprint process helps you:
With a practical, actionable roadmap, your team will know exactly what to create and why, eliminating wasted effort and maximizing content ROI.
Why Liaison’s Content Blueprint?
Instead of jumping straight into content creation without a strategy, we help you take a proactive, structured approach that ensures every content asset has a purpose and drives action.
- Faster Sales Cycles: Buyers get the right information earlier, reducing hesitation and accelerating decisions.
- Higher Engagement: A mix of engaging content formats tailored to specific buyer roles increases reach and impact.
- Buyer-Centric Messaging: Align your content with real buyer needs, making it more relevant and persuasive.
- Consistency + Clarity: Ensure messaging is cohesive across all content assets, reinforcing buyer confidence in your solution.
The Cost of Content Without a Strategy
Is your organization guilty of “random acts of content”?
- Unplanned content creates confusion. Buyers get mixed messages, making it harder to build trust.
- Gaps in content delay decisions. When buyers can’t find the information they need, they stall – or look elsewhere.
- Sales teams struggle without the right assets. If marketing doesn’t provide content that supports sales conversations, deals are lost.
A clear, structured content blueprint ensures your marketing isn’t just producing content – it’s driving real business impact.
How Content Blueprint Works
Using our Buyer Impact Model and the latest research on what works in B2B marketing, we create a customized content strategy that ensures your buyers always have the information they need, exactly when they need it, and in the forms that are most engaging.
Define Buyers’ Perpective
Identify the needs, priorities, and concerns of each key decision-maker (business leaders, finance, IT, operations, etc.).
Map Buyers’ Journey Needs
Determine the critical questions buyers ask at each stage (problem identification, solution exploration, decision criteria, validation).
Recommend the Right Content Types
Balance short- and long-form content to engage buyers and provide the depth they need to make confident decisions.
Strategic Alignment
Develop a structured content roadmap that ensures cohesive messaging across all assets and guides buyers toward purchase.
Actionable Execution Plan
Deliver a clear, prioritized content strategy that your team can immediately put into action.