Overview
When two hospitality technology companies merged, they needed to overhaul their website to incorporate both brands and unify the two sites’ functionality. Both sites were quite complex and the timeline was remarkably short. Knowing it would be hard to pull off with their existing team, they turned to Liaison for a helping hand.
Liaison’s web team analyzed both sites and scoped the project, revealing the challenges and the solutions needed to get the job done. We worked alongside their technical and development teams to merge the sites, showcase the newly combined brand, and retain all of the technical functionality the client required.
Quality
Deploying a highly knowledgeable team of website developers, Liaison advised on everything including the initial wireframes, the website theme, the page templates, and the marketing automation integrations on the site. We consulted with the client on the project sequencing, deployed our best practices for task management, and helped them build a site that made us both proud. With a solid, time-sensitive plan, our developers built page templates and trained the client on how to deploy them quickly and efficiently, giving them the bandwidth they needed to create the new site pages to fill with content.
Speed
While most traditional Austin marketing companies might balk at developing a merged brand website in a few weeks’ time, Liaison jumped at the chance to prove them wrong. In just over six weeks, we analyzed the site, scoped the necessary development work, built the templates, and helped deploy the revised site working side-by-side with the internal stakeholders on copy timelines, technology integrations, and SEO.
Value
Liaison gave the client the extra knowledge and bandwidth they needed on a tight timeline, at a fraction of the cost of hiring a full-stack website development company. And best of all, by working closely with their team on the development of site templates, we empowered them to grow their site at their own pace, without any additional outside help. Our technical expertise allowed us to exceed our client’s expectations—quickly, efficiently, and with dedicated knowledge and support.
Quality. Speed. Value. It’s what makes Liaison better.
Why They Picked Us
“By bringing the build to Liaison, we are getting everything we want—speed, less cost, and better functionality for the company. The previous agency took forever, was expensive, and built a site that no one on the team could update internally. It’s so nice to be able to reach out and get exactly what I need when I need it. I really appreciate your resources and great work!”
M.H.
GLOBAL HOSPITALITY TECH COMPANY
HEAD OF MARKETING
“They were like an extension of our team and the end result was better than we could have done by ourselves.”
J. O.
FORTUNE 100
MARCOM MANAGER
“Your team are seriously the best agency contacts I’ve ever had. Thanks!”
A. F.
FORTUNE 100
MARCOM MANAGER
Why Liaison
Since 1991, Liaison has connected the heart of creative with the mind of business. We’re the connection—the liaison—between these two worlds and we love it. We bring our passion for exceptional creative and our commitment to service to bear on every project, for every client. Let us show you how you can do more with your Marcom budget, faster and with the highest quality.
Our Values
We don’t exist in a vacuum. Liaison lives within the larger creative community, advancing the creative culture and celebrating the people who make it special—like E4 Youth, an Austin-area nonprofit that connects creative youth with careers in the graphic arts industries.
Our People
The Liaison team is made up of hundreds of creative marketing professionals from all walks of life. Our management team values diversity and inclusiveness and they work diligently to support every Liaison team member.