Having a highly matrixed, dispersed organizational structure comes with the territory of being a multi-national accountancy and consulting firm. Multiple business groups, cross-practice teams and partner alliances create a complicated landscape, especially for the enterprise marketing team that supports them. So when this firm needed a helping hand, they turned to Liaison.
We quickly deployed a virtual, offsite team of 20+ marketing communications specialists, each tasked with helping our client identify and solve the complex challenges their marketing teams faced. We quickly became an invaluable extension to the firm’s global marketing team, complementing their marketing strategies with tactical, onsite support.
Despite being faced with an extremely wide range of marcom programs — everything from social media and influencer campaigns to email marketing and lead generation programs – the firm received exactly what it expected: an integrated extension of their own marketing capabilities with highly skilled Liaison marketers producing excellent work that met and often exceeded their high demands.
Liaison’s team helped build the firm’s brand equity by developing and promoting thought leadership content through various multi-channel campaigns, further entrenching the company as an authority in the consulting space.
Unlike traditional Austin marketing companies, Liaison could quickly integrate with the firm, allowing for instant dialogue and swift on-boarding of the team. Projects were completed with unprecedented agility while still adhering to corporate policies and procedures. Campaigns were launched quicker and more efficiently than ever before, enabling the firm to accelerate its go-to-market timelines.
Liaison saved the client hundreds of thousands of dollars per year over a traditional marketing firm while consistently exceeding expectations and beating deadlines. Our arsenal of specialized marketers provided a customized experience for the client, which ensured that no matter the project, Liaison could get it done better, faster, and more efficiently than anyone else.
Quality. Speed. Value. It’s what makes Liaison better.
“By bringing the build to Liaison, we are getting everything we want – speed, less cost and better functionality for the company. The previous agency took forever, was expensive and built a site that no one on the team could update internally. It’s so nice to be able to reach out and get exactly what I need, when I need it. I really appreciate your resources and great work!”
GLOBAL HOSPITALITY TECH COMPANY
HEAD OF MARKETING
“They were like an extension of our team and the end result was better than we could have done by ourselves.”
“Your team are seriously the best agency contacts I’ve ever had. Thanks!”
For twenty-five years, Liaison has connected the heart of creative with the mind of business. We’re the connection – the liaison – between these two worlds and we love it. We bring our passion for exceptional creative and our commitment to service to bear on every project, for every client. Let us show you how you can do more with your marcom budget, faster and with the highest quality.
We don’t exist in a vacuum. Liaison lives within the larger creative community, advancing the creative culture and celebrating the people who make it special – like E4 Youth, an Austin-area non-profit that connects creative youth with careers in the graphic arts industries.