Big Project, Small Budget

How to rebrand a billion dollar company in less than 90 days

A Fortune 100 company spins off a major division, prompting a total rebrand of all print and digital collateral. Liaison’s Managed Services provided the perfect solution at the right price.

When a Fortune 100 client developed a new division through a spin-off, they tasked their external advertising agency with developing the company’s new name and brand identity. Once determined, there were thousands of items that needed to be updated – marketing collateral, packaging, video and web content. It would take months and millions of dollars for the outside agency to get it done. Liaison showed them a better way.

Liaison scaled up our onsite internal creative marketing team by adding 30 professionals designers, copywriters, videographers and project managers – complete with the hardware, software, infrastructure and management required to successfully rebrand all collateral in less than 90 days – at a fraction of the cost their outside agency would have charged. The team’s integration onsite at the company’s offices optimized the review and approval process, keeping costs low and reducing turn-around times. Once the rebranding was complete, we scaled the group back down to its normal size.

Speed. Quality. Value. It’s what makes Liaison different from a traditional agency.

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“They were like an extension of our team and the end result was better than we could have done by ourselves.”

J. O.
FORTUNE 100
MARCOM MANAGER

“Your team are seriously the best agency contacts I’ve ever had. Thanks!”

A. F.
FORTUNE 100
MARCOM MANAGER

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Why Liaison

For twenty-five years, Liaison has connected the heart of creative with the mind of business. We’re the connection – the liaison – between these two worlds and we love it. We bring our passion for exceptional creative and our commitment to service to bear on every project, for every client. Let us show you how you can do more with your marcom budget, faster and with the highest quality.

Our Values

We don’t exist in a vacuum. Liaison lives within the larger creative community, advancing the creative culture and celebrating the people who make it special – like E4 Youth, an Austin-area non-profit that connects creative youth with careers in the graphic arts industries.

Our Leadership

The Liaison team is made up of hundreds of creative marketing professionals from all walks of life.

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