How to rebrand a billion dollar company in less than 90 days


A Fortune 100 company spins off a major division, prompting a total rebrand of all print and digital collateral. Liaison’s Micro Team marketing services provided the perfect solution at the right price.

With the spin-off of the division, they tasked their external advertising agency with developing the company’s new name and brand identity. Once determined, there were thousands of items that needed to be updated—marketing collateral, packaging, video, and web content. It would take months and millions of dollars for the outside agency to get it done. Liaison showed them a better way.

Liaison scaled up our onsite internal creative marketing services team by adding 30 professionals designers, copywriters, videographers, and project managers—complete with the hardware, software, infrastructure, and management required to successfully rebrand all collateral in less than 90 days—at a fraction of the cost their outside agency would have charged. By using an outsource marketing team integrated onsite at the company’s offices, they optimized the review and approval process, keeping costs low and reducing turnaround times. Once the rebranding was complete, we scaled the group back down to its normal size.

Speed. Quality. Value. It’s what sets Liaison apart.

Why They Picked Us

“By bringing the build to Liaison, we are getting everything we want—speed, less cost, and better functionality for the company. The previous agency took forever, was expensive, and built a site that no one on the team could update internally. It’s so nice to be able to reach out and get exactly what I need, when I need it. I really appreciate your resources and great work!”

M. H.

“They were like an extension of our team and the end result was better than we could have done by ourselves.”

J. O.

“Your team are seriously the best agency contacts I’ve ever had. Thanks!”

A. F.

Why Liaison

Since 1991, Liaison has connected the heart of creative with the mind of business. We’re the connection—the liaison—between these two worlds and we love it. We bring our passion for exceptional creative and our commitment to service to bear on every project, for every client. Let us show you how you can do more with your Marcom budget, faster and with the highest quality.

Our Values

We don’t exist in a vacuum. Liaison lives within the larger creative community, advancing the creative culture and celebrating the people who make it special—like E4 Youth, an Austin-area nonprofit that connects creative youth with careers in the graphic arts industries.

Our People

The Liaison team is made up of hundreds of creative marketing professionals from all walks of life. Our management team values diversity and inclusiveness and they work diligently to support every Liaison team member.