Your Content Determines Whether Buyers Engage – or Walk Away
B2B buyers crave content — in fact they read 3 to 8 pieces of vendor content before making a decision.
Through that content, buyers want clarity, answers they understand, reasoning they believe, and the confidence to say yes. If your content leaves buyers guessing, you lose them long before — or if — sales steps in. Weak content creates doubt. Great content drives decisions.
Liaison helps you develop content that moves buyers forward. Clearly. Confidently. Consistently.
Our Content Creation services produce high-impact assets that:
- Position your brand as the obvious, trusted choice, differentiated from the competition.
- Align precisely with your buyers’ real questions and buying journey.
- Convert hesitation into action — and action into revenue.
Whether you need content for a new product launch, an ABM campaign, improved competitive positioning, or thought leadership that puts your expertise on display, or to implement actionable insights from a Buyer Impact Analysis or a Content Blueprint, we help you guide buyers toward a decision with the insights and answers they need to choose you.
Authentic Authority: The Foundation of High-Impact Content
Buyers don’t trust sales pitches – they trust expertise. That’s why Authentic Authority is at the heart of everything we create. We help you move beyond generic content and develop original, thought-provoking materials that differentiate your brand, build trust, and drive engagement.
Authentic content is:
By infusing Authentic Authority into every asset, we ensure your content isn’t just seen – it’s trusted.
What We Create
Content That Drives Engagement + Conversion
We offer a wide range of content creation services tailored to specific buyer needs and marketing objectives, including:
Core Content
Includes high-impact core content such as presentations, videos, webinars, social content, webinars, white papers, solution overviews, website content, FAQs, user guides, decision guides, onboarding plans, decision support guides, advocacy kits, and more.
Ideal when…
- Developing new content
- Launching a new solution or GTM motion
- Scaling content production
Competitive Assets
Develop tools like ROI calculators and feature comparisons that clearly differentiate your solutions from competitors, strengthen buyer confidence, and eliminate competitors from the conversation.
Ideal when…
- Facing aggressive or well-known competitors
- Seeking to increase win-rates in competitive deals
- Introducing differentiation to skeptical buyers
ABM Content
Produce personalized content for key accounts, personas, and verticals that speaks directly to key decision-makers, enhancing engagement and conversion rates.
Ideal when…
- Launching or scaling ABM programs
- Developing content that targets executive decision-makers
- Building one-to-few or one-to-one personalized content
- Scaling ABM content production
Knowledge Base Mining
Transform customer support resources into compelling marketing assets that validate your solutions and address buyer concerns.
Ideal when…
- Developing new technical solution validation content
- Seeking to turn customer experience into a competitive advantage
- Scaling content production
Authentic Authority Content
Establish your brand as a thought leader by creating insightful content that builds trust and credibility.
Ideal when…
- Establishing category or solution thought leadership
- Elevating your brand with analysts or buyers
- Launching a new solution
- Enabling executives or SMEs with strategic visibility
Signal Boost Social Content
Designed for busy executives, helps promote both their personal and their company’s brands through consistently delivering social content (LinkedIn) with high-value insights. This keeps the executive and their company top-of-mind during launches, important news, etc., to help build Authentic Authority and buyer confidence, while minimizing demand of time and effort for the executive.
Ideal when…
- Developing new thought leadership content
- Seeking to extend social reach
- Launching new solutions, GTM motions, or strategic initiatives
- Supporting brand and social amplification
- Scaling content production
How We Create
Flexible Models That Fit Your Needs
We offer multiple engagement models to ensure you get the right content, at the right time, in the right way. Whether you need a one-time asset, ongoing content creation, or an embedded content team, we provide the expertise and flexibility to fit your marketing structure.
Why Liaison?
Content That’s Built to Perform
We don’t just create content for the sake of it. We build content strategies, align assets with buyer needs, and ensure every piece of content serves a purpose. Most content agencies focus on production – Liaison focuses on performance.
Your buyers want to make informed decisions – on their own terms. Let's help them do just that. We'll work with you to deliver content built around their questions, doubts, and decision-making process.
High-Impact Assets
Every piece answers questions and positions you as their go-to resource.
Buyer-Centric Approach
Content tailored directly how to your buyers self-educate and make decisions.
Flexible, Scalable Support
Customizable services fit your real-world business needs.
Authentic Authority
Credible, expert-driven content reveals your leadership and builds buyer knowledge — and confident action.