Find, promote, and leverage your Authentic Authority
An increasing number of industry analysts are reporting that B2B sales teams are missing their quotas. The sales cycles are getting longer and longer, and win rates have declined dramatically in recent months. As B2B marketers, it’s our job to make sure buyers have the collateral and content they need to make an informed decision, and that the buyer’s journey leads directly into the sales funnel.
Liaison can help. Our Strategic Services Group focuses on helping enterprise marketers provide buyers with all of the information they need to have complete confidence in their buying decisions. We help our customers find and promote their true authentic authority – the overwhelming credibility that makes them leaders in their industries. Because buyers are drawn to the experts.
Our Strategic Service Offerings
- Our BUYER IMPACT ANALYSIS SERVICE identifies, gathers, and analyzes your content and collateral, scoring it against our proprietary, 48-point, industry-validated Impact Assessment Model to make sure that you're providing everything your buyer needs to make a confident decision.
- In the coming weeks, we’ll be launching more new strategic services designed to help you develop and leverage your Authentic Authority.
Buyers want quick access to accurate and effective marketing content that addresses all of their questions right up front. If your content gives them that, then they’ll see you as a truly authentic authority in the crowded marketplace – and you’ll win the deal. And if not, they’ll quickly shift their focus to your competitors.
Liaison’s Strategic Services Group is here to help. Connect with us to learn more.
“They were like an extension of our team and the end result was better than we could have done by ourselves.”
– J. O.
FORTUNE 100
MARCOM MANAGER
“Your team are seriously the best agency contacts I’ve ever had. Thanks!”
– A. F.
FORTUNE 100
MARCOM MANAGER
OUR STRATEGIC SERVICES TEAM
Michael Grant
DIRECTOR OF STRATEGIC SERVICES
@work
As Director of Strategic Services at Liaison, Michael develops strategies and content to help B2B buyers make confident, regret-free decisions. Over his 30-year career in product marketing and management he’s worked for and collaborated with NetApp, Dell, NVIDIA, AWS, Google Cloud, Azure, Intel, VMware and Microsoft. He joined Liaison with a singular mission to help clients avoid rambling and focus on persuading so their buyers "get it" sooner, faster, and better.
@life
When at home in Austin TX, with his wife and their six daughters he lives in an alternate reality of supportive husband and caregiver to a tribe of girls which necessitates regular journeys into the strange land of braided hair, spiffy outfits, and fear of bugs in the kitchen. For their part, his family has learned to cheerfully tolerate his disruptive carpentry and gardening projects.
email: michael@liaisoncreative.com
Why Liaison
Since 1991, Liaison has connected the heart of creative with the mind of business. We’re the connection – the liaison – between these two worlds and we love it. We bring our passion for exceptional creative and our commitment to service to bear on every project, for every client. Let us show you how you can do more with your Marcom budget, faster and with the highest quality.
Our Values
We don’t exist in a vacuum. Liaison lives within the larger creative community, advancing the creative culture and celebrating the people who make it special – like E4 Youth, an Austin-area nonprofit that connects creative youth with careers in the graphic arts industries.
Our People
The Liaison team is made up of hundreds of creative marketing professionals from all walks of life. Our management team values diversity and inclusiveness – and they work diligently to support every Liaison team member.