MARKETING CONTENT SPECIALIST
Job Number: 102172
Marketing Content Specialist
Job Number: 102172 Updated on: 5/28/2023
Overview: Join a collaborative marketing team to deliver content and other creative for a leader in enterprise and educational software
Location: remote, USA (specific states only)
Compensation: Based on 3-5 years of marketing experience
Hours/Duration: full-time business hours central time zone, ongoing
Liaison Creative + Marketing has an immediate, full-time, ongoing opportunity for a Marketing Content Specialist to join our team supporting a global leader in computer hardware and enterprise and education software. In this embedded ongoing role, you'll work in parallel with other Liaison marketing professionals and internal specialists to coordinate elements of B2B marketing campaigns primarily focusing on blog content, but also involving events, web maintenance, email, social, and video. This is a good fit for a contributor-level marketing professional looking to leverage 3-5 years of experience who is ready to learn and grow in a fast-changing creative and collaborative remote-work environment. This position is 100% work-from-home, but we are only considering candidates based in one of the states in which we do business: FL, MD, MI, MN, NC, OH, TN, TX, UT, VA, and WI.
- Support a strategic customer marketing plan for the client’s cloud platform offering
- Create content briefs and secure buy-in from stakeholders
- Write and edit content and/or work with vendors to write content as appropriate
- Coordinate with design production teams to finalize content pieces
- Learn and follow client’s brand guidelines
- Think creatively about the best way to communicate with customers: for example, would a video tell the best story, or would an infographic be more engaging?
- Build trust with the client’s cloud platform product owner and developers
- This position is 100% work-from-home, but we are only considering candidates based in one of the states in which we do business: FL, MD, MI, MN, NC, OH, TN, TX, UT, VA, and WI.
How to be a top candidate for this job:
- 3-5 years in marketing roles with a focus on content delivery in a collaborative corporate marketing setting
- Enterprise or education software industry experience a plus
- Previous roles that required professional writing and creative collaboration
- Experience working with content management systems (CMS) and CRM tools
- Email marketing experience a plus
- Bachelor’s degree in marketing, communications, or related field
- Demonstrated track record of executing multiple diverse projects at a time and keep the details in order
- Video content development experience (could be concept development, script writing, or production) is a plus
- B2B client-facing experience in a technology field is a plus
- Bachelor’s degree required
- This position is 100% work-from-home, but are only considering candidates based in one of the states in which we do business: FL, MD, MI, MN, NC, OH, TN, TX, UT, VA, and WI.
Skills:
- Demonstrated ability to write effectively (this is not a copywriting role, but you’ll be adapting content and writing briefs so you will exercise your writing muscles here)
- Adobe Creative Suite/design tool experience a plus: this is not a design role, but many assets will require close attention and understanding of design processes
- Video editing a plus
- Solid understanding of high-level software development concepts
- HTML. PLEASE MENTION IN YOUR COVER LETTER.
- Metrics savvy: knows how to utilize analytics to make plans/adjustments
- Solid understanding of principles of software development
- Social media savvy
Benefits:
- Full employee benefits package includes 100% Liaison-paid medical and dental insurance
- Paid vacation/sick and holiday leave
- 401k program with company matching
- Short- and long-term disability insurance
- Paid group term life insurance
- Optional supplemental insurance and life coverage
- Optional Pet Insurance
- Those enrolled in our medical plan get free enrollment in our Wellness Program and Employee Assistance Program.
- IND30