Job Number: 102030

Web Strategy Manager

Job Number: 102030    Updated on: 4/27/2022

Overview: Join a global team to drive SEO strategy and the overall management of a corporate website

Location: Remote USA, EST preferred

Compensation: Based on 4-6 years of experience.

Hours/Duration: Full-time, Ongoing

Liaison Creative+Marketing has an immediate full-time, full benefits, remote position for a Web Strategy Manager leading the strategy and management of the corporate website and the development of SEO. As part of a global brand experience team, a leader in Business Process Outsourcing (BPO), you will be a critical member of a diverse international group of collaborative professionals. The initial focus will be to build SEO-enriched content plans for the website and digital channels. Liaison is a leading Austin marketing services firm supporting a range of clients. This role is an ongoing, embedded Liaison employee position (full benefits, ongoing) to help one of our fastest-growing clients.

  • Develop an ongoing roadmap that iterates, tests, and improves a B2B website as the Web Strategy Manager
  • Lead SEO strategy efforts with SEO partners to build an SEO program (on-page and off-page recommendations for SEO coding, structure, content, and social)
  • Manage website projects from idea to launch, engaging prospects, increasing conversions, and improving the customer experience
  • Drive website needs for the brand, demand generation, product and industry marketing teams
  • Manage CMS and liaise with the web development agency (website maintenance, updates, issues, and large-scale projects)
  • Collaborate with content, demand gen, and product teams to produce SEO-enriched content across the website and digital channels, optimizing copy and landing pages for SEO
  • Design website experiments and manage the testing program to maximize conversions, document test results, and iterate on learnings
  • With the Marketing Operations team, measure, evaluate, and report on all aspects of web and program performance

How to be a top candidate for this job:

  • 4-6 years of Web Strategy Management experience
  • Experience collaborating with marketing teams for intrigued campaigns for conversions
  • Two years of experience managing web projects, including translating goals into proposed strategies, wireframing, estimating timelines, managing vendors and internal teams, testing, project launch, and post-launch
  • Knowledgeable of the latest web technologies and taking actions that will drive conversions foster organic growth
  • Experience working with analytics to optimize user journey and convert traffic to qualified leads
  • Prior experience with web analytics, A/B testing, and inbound marketing tactics
  • Collaborative working style; able to work independently and in cross-functional teams
  • Our priority is for Eastern Time candidates in these target states (FL, GA, SC, TN, NC, VA, KY, WV, OH, IN, MI, PA, VT and NH)


  • Web analytics, A/B testing, and inbound marketing tactics
  • Knowledge of SEO platforms, tools, and services
  • Expertise in Sitecore, Google Tag Manager, or other testing platforms (Google Optimize or Unbounce)
  • Knowledge of HTML, CSS, and JavaScript a plus


  • Full employee benefits package includes 100% Liaison-paid medical and dental insurance
  • Paid vacation/sick and holiday leave
  • 401k program with company matching
  • Short- and long-term disability insurance
  • Paid group term life insurance
  • Optional supplemental insurance and life coverage
  • Optional Pet Insurance
  • Those enrolled in our medical plan get free enrollment in our Wellness Program and Employee Assistance Program.
  • IND30

Liaison strives for our entire workforce to be fully vaccinated against the COVID-19 virus. We therefore require proof of COVID-19 vaccination for all new employees, unless exempted from this requirement by means of an approved accommodation or when the role is expected to be 100% remote indefinitely. Some of our clients have different policies, and we require employees to comply with the policy that provides the most protection, whether it is our policy or our client’s policy, to the extent allowed by law.

Why Liaison

We know that you want more than just a job – you want a career with an employer who values you. That’s why we invest so much in our employees with robust benefits, professional development, mentoring, support, stability, and a strong sense of community. It may sound clichéd, but we care about our employees. Seriously.

"Liaison does a great job of creating a community and making you feel part of a team... I definitely recommend working for Liaison"

- from Glassdoor

Employee Benefits

  • Employer paid health insurance (medical and dental)
  • Paid time off (vacation, sick, holiday)
  • Wellness and Employee Assistance Programs
  • 401(k) Retirement plan with matching and financial planning

More Benefits

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— from Glassdoor

What We Believe

Since 1991, we’ve worked hard to treat people fairly and do right by our employees, our clients, and our community. We’re filled with a near-obsessive desire to be of service to others and we think it shows in the relationships we’ve cultivated over the years. If you take pride in your work, have a good sense of humor, and enjoy helping other people, then Liaison might be just right for you. Join us!

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