Digital Lead-Gen Coordinator

Job Number: 101458

Digital Lead-Gen Coordinator

Job Number: 101458    Updated on: 2/24/2020

Overview: Support B2B lead generation marketing campaigns as part of a cross-functional team

Location: Round Rock

Compensation: Based on 3-5 years of experience

Hours/Duration: Full-time regular business hours ongoing, possible move to client-side employment after 9 months

Liaison Creative + Marketing has an immediate opportunity for a marketing professional with experience managing digital lead generation campaigns to support our global technology corporate client's US based B2B marketing activities. As a part of team of 13, you will focus on supporting demand generation / Lead-gen efforts across multiple marketing tactics while collaborating with teams in B2B online advertising, paid search, paid social, email, and direct mail efforts.

  • Support efforts to make the campaigns a success, primarily in the form of plan development, content reviews and execution with internal and agency partners
  • Create and maintain lead gen vehicle roadmap
  • Create and maintain lead gen launch status documentation and communication
  • Schedule 3rd party lead gen strategy setting meetings ahead of agency brief-ins and following agency brief-outs; capture meeting minutes
  • Track timelines of asset availability and ensure that all assets will be received two weeks ahead of launch deadlines
  • Support agency and program managers in complying with vendor funding requirements for content syndication assets
  • Manage content syndication form UX; monitor content syndication form field connections between media partners and lead routing partner to ensure no errors
  • Error check rejected leads
  • Work with teams to ensure proof of execution is provided to correct parties and route invoice requests
  • Capture QBR meeting minutes and any documents shared by media partners; archive everything to be shared with other teams
  • Track and optimize make-good process for campaigns that may have under-performed
  • Work with CRM to align on key priorities, list delivery and deadlines
  • Reviewing dashboards & reporting to KPI's, share what is working/what is not
  • Propose remedying actions/testing for activities falling short of KPI's

How to be a top candidate for this job:

  • 3-5 years experience in marketing, with at least 1 year of that time working with digital lead generation campaigns
  • Experience in B2B digital marketing - lead generation experience preferred
  • Exhibited track record of generating marketing based leads for sales makers
  • Program management experience, and experience thriving in cross-functional team environments
  • If you are applying from outside of central Texas, be sure to include your date specific unconditional relocation details as the first line of the "How does this opportunity fit you?" section of the application.

Skills:

  • Proactive, responsive, and customer-service oriented with a sense of project ownership/accountability and excitement to learn new skills
  • Working knowledge of online platforms and best practices
  • Strong analytical skills and ability to translate data into key learnings/impacts Negotiation skills

Benefits:

  • Full employee benefits package includes 100% Liaison-paid medical and dental insurance;
  • Paid vacation/sick and holiday leave;
  • 401k program with company matching;
  • Short- and long-term disability insurance;
  • Paid group term life insurance;
  • Optional supplemental insurance and life coverage;
  • Optional Pet Insurance;
  • Those enrolled in our medical plan get free enrollment in our Wellness Program and Employee Assistance Program.

Why Liaison

We know that you want more than just a job – you want a career with an employer who values you. That’s why we invest so much in our employees with robust benefits, professional development, mentoring, support, stability, and a strong sense of community. It may sound clichéd, but we care about our employees. Seriously.

"Liaison does a great job of creating a community and making you feel part of a team... I definitely recommend working for Liaison"

- from Glassdoor

Employee Benefits

  • Employer paid health insurance (medical and dental)
  • Paid time off (vacation, sick, holiday)
  • Wellness and Employee Assistance Programs
  • 401(k) Retirement plan with matching and financial planning

More Benefits

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