When a major healthcare technology company decided to spin out its financial decision support software division to be its own new sub-brand, they quickly realized that it would be a daunting task. They needed a new brand identity, all new marcom collateral and a complete marketing and sales strategy. So, they turned to Liaison.
We built a virtual marketing department for them from the ground up, moving quickly to develop and execute a full-scale launch of the rebranded product line with unprecedented success.
Liaison quickly embedded a seasoned marketing strategist who worked closely and tirelessly with key customer stakeholders to gather content and develop a brand strategy. The strategist then led the charge for a team of five other Liaisonians to implement and execute multiple complex marketing initiatives including the new brand identity, logo, website, thought leadership collateral, digital marketing initiatives, lead-generation campaigns, and customer-facing events.
Liaison’s agility, experience, and expertise allowed us to move from initial contact to full brand launch in just under three months. Since then, our team has refined and expanded the brand and marketing efforts, launching multiple campaigns that are closely tied to our clients sales strategy.
Liaison’s cost-effective business model has allowed us to produce all of this critical marketing strategy and tactical execution at a fraction of what our client’s traditional agency would have charged. With those significant savings in hand, our customer is able to expand their marketing efforts into all new areas of opportunity far sooner than they initially imagined.
Quality. Speed. Value. It’s what makes Liaison better.
“They were like an extension of our team and the end result was better than we could have done by ourselves.”
“Your team are seriously the best agency contacts I’ve ever had. Thanks!”
For twenty-five years, Liaison has connected the heart of creative with the mind of business. We’re the connection – the liaison – between these two worlds and we love it. We bring our passion for exceptional creative and our commitment to service to bear on every project, for every client. Let us show you how you can do more with your marcom budget, faster and with the highest quality.
We don’t exist in a vacuum. Liaison lives within the larger creative community, advancing the creative culture and celebrating the people who make it special – like E4 Youth, an Austin-area non-profit that connects creative youth with careers in the graphic arts industries.