When a major healthcare technology company decided to make its financial decision support software division a new, independent sub-brand, they quickly realized that it would be a daunting task. They needed a brand identity, marcom collateral and a complete marketing and sales strategy. So, they turned to Liaison.
By building a virtual marketing team from the ground up, we were able to move quickly to develop and execute a full-scale launch of the rebranded product line with unprecedented success.
Liaison immediately embedded a seasoned marketing strategist who worked closely and tirelessly with key stakeholders to gather content and develop a brand strategy. The strategist then led a marketing team of five other unique marketing specialists to implement and execute multiple complex initiatives including the new brand identity, logo, website, thought leadership collateral, digital marketing services, lead-generation campaigns, and customer-facing events.
Liaison’s agility, experience, and expertise allowed us to move from initial contact to full brand launch in just under three months. Since then, our team has refined and expanded the brand and marketing efforts, launching multiple campaigns that are closely tied to our client’s sales strategy.
Liaison’s cost-effective business model has allowed us to produce all of this critical marketing strategy and tactical execution at a fraction of what our client’s traditional agency would have charged. With those significant savings in hand, our customer is able to expand their marketing efforts into all new areas of opportunity far sooner than they initially imagined.
Quality. Speed. Value. It’s what makes Liaison better.
“By bringing the build to Liaison, we are getting everything we want – speed, less cost and better functionality for the company. The previous agency took forever, was expensive and built a site that no one on the team could update internally. It’s so nice to be able to reach out and get exactly what I need, when I need it. I really appreciate your resources and great work!”
GLOBAL HOSPITALITY TECH COMPANY
HEAD OF MARKETING
“They were like an extension of our team and the end result was better than we could have done by ourselves.”
“Your team are seriously the best agency contacts I’ve ever had. Thanks!”
For twenty-five years, Liaison has connected the heart of creative with the mind of business. We’re the connection – the liaison – between these two worlds and we love it. We bring our passion for exceptional creative and our commitment to service to bear on every project, for every client. Let us show you how you can do more with your marcom budget, faster and with the highest quality.
We don’t exist in a vacuum. Liaison lives within the larger creative community, advancing the creative culture and celebrating the people who make it special – like E4 Youth, an Austin-area non-profit that connects creative youth with careers in the graphic arts industries.