Major Global Website Overhaul

Redesigning a site on a new platform isn’t for the weak at heart

Thriving in the highly competitive healthcare software and services industry means overcoming a multitude of challenges – one of those being the ease to communicate with clients quickly with a secure and powerful website. Our client was overburdened by a mammoth website on an aging platform that was difficult to maintain or expand. They knew they needed a solution that would simplify their site and allow their own internal teams to make changes quickly and easily.

That’s when they called on Liaison for our expertise. Liaison’s team of developers worked closely with key stakeholders, marketing operations, content developers, and company designers to build a roadmap for this massive global enterprise site, spanning five separate geographies: UK, US, CA, AU and Asia.

Quality
Creating and executing a plan with the company’s internal resources meant Liaison needed to stay agile during the process, listen to multiple priorities and needs from stakeholders, and collaborate across departments. Our willingness and agility to adapt to their needs resulted in a simplified, smart design with an improved architecture that replaced the headaches and frustrations of the former site.

Speed
Given the client’s short timeline, Liaison did a full-scale assessment on the front and backend of the site, created a comprehensive roadmap and project plan, built multiple geographical sites, and created easy-to-use content deployment system that made posting content a breeze.

Value
With our team of web developers, UX designers, copywriters, and project managers, we were able to scale and pivot to give this company the new website they needed way below the average time and cost of traditional agencies. Liaison completed this intricate, collaborative build quickly, efficiently and at a fraction of what the previous site cost to build.

Quality. Speed. Value. It’s what makes Liaison better.

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“They were like an extension of our team and the end result was better than we could have done by ourselves.”

J. O.
FORTUNE 100
MARCOM MANAGER

“Your team are seriously the best agency contacts I’ve ever had. Thanks!”

A. F.
FORTUNE 100
MARCOM MANAGER

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Why Liaison

For twenty-five years, Liaison has connected the heart of creative with the mind of business. We’re the connection – the liaison – between these two worlds and we love it. We bring our passion for exceptional creative and our commitment to service to bear on every project, for every client. Let us show you how you can do more with your marcom budget, faster and with the highest quality.

Our Values

We don’t exist in a vacuum. Liaison lives within the larger creative community, advancing the creative culture and celebrating the people who make it special – like E4 Youth, an Austin-area non-profit that connects creative youth with careers in the graphic arts industries.

Our Leadership

The Liaison team is made up of hundreds of creative marketing professionals from all walks of life.

MEET THE TEAM