Liaison provided a tactical marketing solution at a critical time for us. I count on them, without hesitation, for projects of any scale.
A Fortune 100 company spins off a major division, prompting a total rebrand of all print and digital collateral. Liaison’s Managed Services provided the perfect solution at the right price.
When a Fortune 100 client developed a new division through a spin-off, they tasked their external advertising agency with developing the company’s new name and brand identity. Once determined, there were thousands of items that needed to be updated – marketing collateral, packaging, video and web content. It would take months and millions of dollars for the outside agency to get it done. Liaison showed them a better way.
Liaison scaled up our onsite internal creative marketing team by adding 30 professionals designers, copywriters, videographers and project managers – complete with the hardware, software, infrastructure and management required to successfully rebrand all collateral in less than 90 days – at a fraction of the cost their outside agency would have charged. The team’s integration onsite at the company’s offices optimized the review and approval process, keeping costs low and reducing turn-around times. Once the rebranding was complete, we scaled the group back down to its normal size.
Speed. Quality. Value. It’s what makes Liaison different from a traditional agency.